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Nihilism’s promise is “you don’t have to care.” Nothing means anything, so why would you.
Nihilism promises evasion of all responsibility. You don’t have to do anything, because nothing matters.
Nihilism promises simplicity, an escape from the wearying complexity of nebulosity.
Nihilism promises certainty: there is definitely no meaning anywhere, so you can give up the fruitless search for its ultimate source.
Nihilism promises cold comfort: you may be miserable, but nothing better than misery is possible. It takes you back to zero; negative utility is just as impossible as positive utility. You are not missing out on anything.
All these promises are lies.