Pleasure or Happiness or Success Even happiness, pleasure and success are attractive substitutes for God. They offer the similar promises and ploys, don’t they. They can not offer the meaning they promise (unless someone is extremely lucky). Aren’t they the rulers often suggested in secular societies where religion has been ousted? They are the offer for the ultimate source of meaning. I can imagine bumper stickers which say, “The person who dies with the largest number of toys wins.” This feeds consumerism, for example. But like reason, aren’t these also desirable focuses and tools? Isn’t it the balanced, non-addictive use of such tools important to avoiding the pitfalls. Happiness, pleasure and success may actually be what feeds eternalism too, no? People aim for these goals using their theologies and ideologies. But gee, that is what non-theists share with theists. It is the all-too-serious exclusive fanaticism that we want to avoid – a relaxing into nebulosity, I imagine?