Flipping by conceptual metaphor I came at this flip from a different angle, the core of which I think was reading about the conceptual metaphors of mathematics in Lakoff and Núñez’s Where Mathematics Comes From. I read this starting from a rationalist/Bayesian mindset with the AI goal of figuring out how one might implement a (ideally eventually superintelligent!) system that could do mathematics and logical reasoning, including handling tricky problems like shifting ontologies. The hope was seeing how humans did it would give some insight. But there was something irritating/compelling with how humans did things in this different, messy, biological way…. Interestingly, conceptual metaphor like ethnomethodology is also a study of reasoning in practice, but using a cognitive linguistics lens.